Behind the Design: Nike Air Max 95 OG 'Neon' (2025)

Few sneakers have left a mark quite like the Nike Air Max 95 ‘Neon.’ First released in 1995 and designed by Sergio Lozano, the shoe was a daring departure from anything Nike had created before—both in form and function. Now, three decades later, the iconic colorway returns on April 18, 2025, reminding a new generation why the Air Max 95 ‘Neon’ remains one of the boldest statements in footwear history. In this article, we take a look back at the origins of the Air Max 95 and explore what makes the ‘Neon’ colorway such a lasting symbol of footwear innovation.

History of the Nike Air Max 95

Designed by Sergio Lozano during his time in Nike’s ACG division, the Air Max 95 broke ground as a performance runner built for powerful athletes who needed maximum cushioning and support. Lozano drew inspiration from human anatomy to shape the shoe’s bold, layered design: the lacing system mimics a rib cage, the midsole evokes a spine, and the mesh and suede upper represent muscle fibers flexing in motion. This anatomical blueprint wasn’t just for aesthetics—it allowed for structural integrity and durability, with compression-molded synthetic suede ensuring support without losing shape over time.

Behind the Design: Nike Air Max 95 'Neon'

The Nike Air Max 95 'Neon' is one of the most iconic sneakers of all time, and the 2025 re-release is a faithful recreation of the 1995 design. Mesh overlays offer breathability across the forefoot, while speed-lacing eyelets wrap the foot for a glove-like fit. Just as iconic as the silhouette itself was the colorway—a gradient of greys contrasted by hits of neon yellow, chosen not for flash but for function. “The neon yellow was not new,” Lozano noted. “It was part of our heritage… part of Nike’s racing DNA.” The high-voltage hue highlighted key performance zones, while a black midsole—a first for Nike running—was added to mask dirt from regular pavement pounding. Altogether, the Air Max 95 ‘Neon’ didn’t just introduce a new aesthetic—it redefined what a running shoe could look and feel like.

As one of the most recognizable and influential Air Max designs ever created, the ‘Neon’ colorway continues to represent a fearless spirit of innovation that defined Nike in the '90s and still resonates today. Its signature gradient design and electrifying volt accents aren’t just visual icons—they’re cultural touchpoints that have shaped footwear, fashion, and movement for generations. The Nike Air Max 95 ‘Neon’ releases on April 18, 2025, and you can find your pair on KICKS CREW.